Print Campaign: "Plant Your Trees"
Objective: Little Trees are purchased as an afterthought. Hoping to reinvigorate the brand in the eyes of younger consumers, Little Trees sought more interactive options for their air fresheners.
Concept: The Little Trees brand has a recognizable motif in the pine tree. Using this, I created a campaign that shows consumers novel ways to plant their trees. It also encourages them to share their own efforts of making a better environment.